Fibre2Fashion: Apparel firm Macy’s is set to bring MADE IN GREEN by Oeko-Tex traceable labels to selected private brand textile products in its home collection like private brand sheets and towels. The MADE IN GREEN label ensures products were made in environmentally friendly, socially responsible, and safe facilities and were tested for harmful substances.
The products will be available in Macy’s stores across the US and on Macys.com.
The MADE IN GREEN by Oeko-Tex label is traceable, meaning that Macy’s customers can confirm the authenticity for themselves through a unique ID. Customers can scan the label’s QR code with their smart phones or enter the product ID on MadeInGreen.com to check validity and trace the product’s supply chain.
Products carrying the MADE IN GREEN by Oeko-Tex label have been tested for harmful substances by an independent, third-party laboratory according to STANDARD 100 by Oeko-Tex. To ensure the products are produced in environmentally friendly facilities and socially responsible workplaces, production facilities are extensively evaluated according to the requirements of the STeP by Oeko-Tex certification (STeP stands for “Sustainable Textile Production”). STeP certified facilities are using the best available processing technologies that protect the environment and make for efficient resource management.
Roberson Keffer, Macy’s fashion director, home said, “Macy’s is committed to social responsibility and sustainability, and we know how important this priority is to our customers. We have clear, stringent standards and requirements for our suppliers, and the MADE IN GREEN label is the next step in ensuring our sustainability initiatives are visible to shoppers. We’re excited to partner with Oeko-Tex to offer our customers the MADE IN GREEN by Oeko-Tex label, which guarantees these textiles are eco-friendly while remaining the high-quality products our customers love.”
Ben Mead, Hohenstein managing director and Oeko-Tex representative in North America said, “Our aim is always to ensure safety and confidence. Consumers are increasingly conscious of what they are buying. They’re looking for companies and brands, like Macy’s, that they can trust to ensure a responsible approach to the environment and health.”