Fibre2Fashion: Italian luxury kidswear brand Monnalisa will enter India later this year taking a franchise route with its first store in Delhi in September, according to Venus Barak, CEO of international market entry advisory firm FranGlobal, which is representing the brand in India. The brand plans to open seven stores in India in top metro cities in the next five years.
Monnalisa has signed a contract with FranGlobal for expanding in Delhi-National Capital Region, Mumbai, Bangalore and Kolkata with total deal size of more than €4 million, Barak told a news agency.
FranGlobal has appointed PDM University as the master franchisee for Monnalisa in India. The products will be fully imported and sold in India.
Monnalisa had unsuccessfully tried to enter the Indian market in 2006.