Fibre2Fashion: Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure.
“It is such an honour for H&M to dress both the Swedish Olympians and Paralympians for the upcoming games in PyeongChang. The designs will bring together sport, functionality and fashion and have Swedish heritage as a proud influence on the collection,” said Pernilla Wohlfahrt, H&M design director.
The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection. The collaboration between H&M and the Swedish Olympic Committee started in 2013. Since then H&M has created the collections for the games in Sochi 2014 as well as the games in Rio 2016. H&M has also in-between these games created collections for six youth games.
“PyeongChang 2018 marks the third time H&M will dress Team Sweden. H&M brings fashion to the Olympics in a completely new manner. We are looking forward to getting dressed up in their new designs in February,” said Anna Lundin, marketing and communication executive at the Swedish Olympic Committee.
“Being part of a big nations team, when all sports come together and to be representing your country; that´s what makes the Olympic Games special. The clothes are important for building that team spirit and H&M are awesome at creating that feeling. Their designs will make us want to go for gold. The Swedish team for sure will wear the clothing with pride,” said Henrik Harlaut, Swedish Olympic Team freestyle skiing, ski slope-style.