Fibre2Fashion: Speakers from Nike, H&M and others spoke across a range of topics from finding angles to covering sustainability stories to how brands can work and improve in sharing their news stories of their sustainability journey at the recent masterclass hosted by Global Fashion Agenda. The class held in Los Angeles was supported by denim manufacturer Isko.
On the progress the media has made in covering sustainability, special advisor to Copenhagen Fashion Summit, Julie Gilhart said, “I look back ten years to when myself and Eva Kruse began on this journey and people really weren’t catching on, but now I see everyone is really catching on.”
Global marketing director at Isko, Rosey Cortazzi also discussed about how Isko is producing their denim. Further, Anna Gedda, head of sustainability at H&M, added that H&M is open to scrutiny related to transparency and sustainability.