Fibre2Fashion: H&M and Klarna have entered into a partnership to further integrate H&M’s digital and physical stores to give customers a personalised shopping experience, no matter where, when, and how they shop. The partnership will deliver an unrivalled experience that will delight H&M customers across all touch-points, with a frictionless checkout across all channels.
The partnership will power the H&M club payment programme, provide an enhanced omni-channel customer payment offering, a streamlined post-purchase service in the H&M app and many other services, according to a press release by H&M.
Klarna’s single technological platform will enable an outstanding end-to-end customer journey across all H&M channels. This will include frictionless in-store, mobile, and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the popular ‘try before you buy’ Pay later service. All of these will be integrated into the next generation of the H&M app and H&M Club. The result will be an inspiring, relevant and convenient experience for millions of customers across 14 H&M markets, with the UK and Sweden in the first phase, expected to go live in 2019.
Furthermore, H&M group will make an investment in Klarna. The equity investment demonstrates a shared commitment and vision to the continual development of smarter retail where optimisation is constant in order to meet customers changing expectations and preferences. “We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences,” Karl-Johan Persson, CEO H&M group said.
“This partnership is rooted in a shared obsession about just how good that shopping experience should be. Together we have worked hard on developing a unique solution for in-store and online that will delight customers, drive economic value and build loyalty,” Sebastian Siemiatkowski, CEO and co-founder of Klarna said.
“We at H&M are very excited about this partnership. We want to make it possible for customers to move freely between the various channels and choose how they want to shop and experience our offering online and in-store. This partnership will bring tailor-made payment solutions to our customers and accommodate evolving shopping patterns and needs. This includes the possibility to ‘try before you buy’ which is very relevant to online fashion retail today and to pay with their mobile phone directly through the H&M app both in-store and online,” Daniel Claesson, head of business development H&M group said.