Sustainable Apparel Coalition Rebrands as Cascale

RMG Times
শনিবার, মার্চ ২, ২০২৪
  • শেয়ার করুন

The Sustainable Apparel Coalition (SAC) enters a new phase of positive impact, rebranding as Cascale , a global nonprofit alliance that empowers collaboration to drive equitable and restorative business practices in the consumer goods industry. Spanning over 300 retailers, brands, manufacturers, governments, academics, industry associations, and NGOs/nonprofits around the globe, Cascale’s members are united by a singular vision: to catalyze impact at scale and give back more than they take to the planet and its people. With members and “founding father” Rick Ridgeway, the organization will celebrate the change at a networking event in London on February 27.

“Cascale’s vision reflects my mission to inspire responsible businesses that commit to transparency and benefit people and the planet,” said Rick Ridgeway, author, adventurer, former vice president of sustainability and public engagement at Patagonia, and Cascale’s co-founder. “Its enduring collaborative spirit and unwavering commitment to sustainability has delivered tremendous impact – but we still have work to do, together. As Cascale evolves to address the needs of a broader scope of consumer goods beyond apparel and footwear, I’m proud to celebrate this new vision of an organization that is close to my heart.”

The “Cas” in Cascale is “SAC” reversed, while “CA” refers to “collective action,” and “scale” references scaled ambitions. The logo’s visual elements evoke a new “phase” similar to lunar cycles in nature, as well as moonlight or a mirrored reflection. Additionally, the elements symbolize the organization’s three-member categories and external stakeholders, all critical players in advancing the unified strategy announced in September 2023. Cascale is pronounced “kæsk eɪl.”

“Over the years, this organization has consistently demonstrated commitment to living out its values and embracing change for the collective good,” said Tamar Hoek, Cascale board chair and senior policy director at Solidaridad. “I am excited to continue my involvement as board chair at Cascale, alongside executives and staff, and work with members and partners in this exciting new chapter. This is the next evolution towards impact.”

“Collaboration is at the heart of creating positive change in the industry,” said Krishna Manda, Cascale vice chair and vice president, of corporate sustainability at Lenzing Group. “Just as we’ve emphasized before, no single player can drive this alone. Cascale’s impactful work has set the stage for a transformative journey. We are thrilled to continue supporting the organization in its next phase of development, building on the revised strategic plan. This is not just a transition; it’s a shared evolution towards a healthier and greener future for everyone.”